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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 4 Reaction Assignment

Module 4 Reaction Assignment

Q Running head: SOCIAL MEDIA AUDIT 1 - AMERICAN AIRLINES & DELTA Please spend a good amount of time analyzing the social media channels of American Airlines and Delta Airlines. For ease of reference, their social media accounts can be found, below: TikTok https://www.tiktok.com/discover/american-airline Links to an external site. https://www.tiktok.com/@delta?lang=enLinks to an external site. Twitter: @AmericanAir @Delta Facebook: www.facebook.com/AmericanAirlines www.facebook.com/delta Instagram: www.instagram.com/AmericanAir www.instagram.com/DeltaLinks to an external site. Use the Social Media Audit Template and other information that you've learned from the Module 3 Harvard Business Review Case Study Conducting a Social Media Audit as a guide to help you complete this assignment. Please share with me what you've learned from this analysis incorporating all of the information that you've learned in class to this point. You can choose the communication channel that you wish to use to share this information. If you're writing a paper, plan on 300 - 400 words. You're also welcome to video record your presentation, create an audio recording or a PowerPoint presentation. So long as you articulately communicate to me what you learned and incorporate material from this class, this will be a successful assignment. This assignment is a primer to the final project. Through this assignment, you will be auditing the social media channels of two major corporations. Please use your critical thinking and analysis with this assignment. I welcome your questions. Thanks.

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A social media audit is a unique system that helps to present the growth and profitability of the social media platforms of the company. It is the concept that can support recognizing the success of the tactics that are developed for conducting the activities of the social media platforms. The audit that is going to be depicted through this assignment is the audit of American airlines which will be compared with the Airlines Company of Delta. Analysis American airlines are an organization of airlines that was created in the year 1926 in the United States. It is considered the world’s largest airline compared with its fleet size. Charles Lindbergh was the first to fly the American Airlines flight for the first time with U.S. mail from St. Louis, Missouri, to Chicago, Illinois. Eight years later American founder C.R. Smith with Donald Douglas creates the DC-3 aircraft (American Airlines, n.d.).